When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn’t* for sending nudes. As of its tenth birthday this month, it has over 280 mil everyday pages plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!
It hasn’t all been smooth sailing, though, for the “Camera Company,” which was the puzzling way Snapchat branded itself when it recorded because of its IPO in 2017. Early scandals, owing, in part, to the company’s founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years.
Because the creative because Snap might have been, they has just indicated that it isn’t exempt out of responding the same matter just like the any kind of social media startup: You can company stay relevant when every other business is competing to possess users’ appeal?.
From the their ideal and most sheer, Snapchat means playfulness, and you may emailing relatives with no worry away from developing a digital identity. But can they promote those beginning beliefs into the future while you are understanding from the difficult moments before?
High: Turning social network on the lead by inventing a disappearing photo application
Snapchat’s first value proposition is still one of its strongest: Give people a way to send photos to their friends (and, later, messages and videos), that disappear. The latest lore goes that ousted co-founder Reggie Brown (more on him in a second) thought of an app that would let users send self-deleting photos during a conversation about sexting. The earliest version of the app was designed to minimize the ability of users to take screen grabs. It also added the whimsical (or, juvenile?) ability to draw and write on top of those photos.
Low: Fratty vibes and you will fratty business culture
Now, Snapchat’s corporate mission report states the fresh new app “empowers individuals to go to town, inhabit once, discover the nation, and enjoy yourself together,” that is all well and an excellent. By contrast, for the pЕ™Гklady profilЕЇ wing , the first day that have a good Wayback Server picture to own Snapchat, Snapchat shown the latest application since the, better, virtually what their very early reputation would have got you believe about this: full of pictures of extremely young adults in the very little (or no) gowns.
And then there’s the story of Reggie Brown. Brown was one of Spiegel’s Kappa Sigma brothers at Stanford. After the purported sexting convo, Brown says he took the idea of a deleting photos app to Spiegel. The pair then brought in Bobby Murphy for his coding prowess. Soon after, Murphy and Spiegel left Brown in their dust as they moved to LA and officially launched Snapchat. In 2013, Brown prosecuted the new Breeze bros for not giving him credit for his intellectual property. Snap settled the suit in 2014 and acknowledged Brown’s role as the originator of the “deleting photos app” idea. The company’s 2017 IPO revealed Brown got nearly $158 million.
The Ghost of Reggie Brown wasn’t the only relic of Spiegel’s Kappa Sig days that clung to Snapchat. Just as Snap was gaining momentum as a grown up company profiled by the likes of the Nyc Times, Gawker had written a bunch of Spiegel’s emails about parties and goings on at the fraternity, involving – most infamously – a stripper pole. He’s CEO, b*tch!